More than just a meal, it's a culinary ritual.
Before entering the snowy dreamscape of Shirakawa-go, treat yourself to the pride of Gifu Prefecture: Hida Beef.

Renowned for its beautiful marbling and tender texture, Hida Beef melts in your mouth with a rich, sweet flavor. We select only premium cuts for this special "Gozen" (traditional set meal), offering you a truly authentic taste of Japanese hospitality.

A Bucket List Winter Experience!
In 2026, the World Heritage site of Shirakawa-go will once again glow warmly amidst the silver snow. While the observation deck is restricted, walking through the village is the most immersive way to experience the magic.

Wander among the thatched-roof farmhouses ("Gassho-zukuri") that look like gingerbread houses covered in thick snow. We recommend capturing the reflection at Myozenji Temple or feeling the serene atmosphere at the Deai Bridge. Prepare your camera for a night you will never forget.

Known as the "Little Kyoto of Hida," this beautifully preserved district features Edo-period buildings with dark wood lattices. Stroll through the nostalgic streets, try local sake, enjoy Hida beef sushi, or pick up a cute "Sarubobo" doll as a lucky charm.